Case Studies
Challenge
Communication was fragmented with no central strategy. Updates lived in 20–30 page Google Slide decks sent only to managers, forcing ICs to rely on word-of-mouth. Employees complained of information overload, unclear priorities, and irrelevant meeting content.
Building Communications Function from the Ground Up
Client
High-growth SaaS company, 500+ customer-facing employees
Action
Conducted discovery with managers and ICs to uncover pain points.
Designed a new communication architecture with five targeted newsletters (two manager-focused, three IC-focused, including onboarding).
Removed dependency on managers by sending direct-to-IC updates.
Established a “rain or shine” publishing cadence to build trust and predictability.
Introduced editorial standards, intake forms, and content frameworks for consistency.
Modernized delivery with AxiosHQ, Grammarly, and Canva for professional polish.
Impact
Newsletter open rates consistently 70–89% (vs. 64% industry average).
Eliminated manager bottlenecks, giving ICs timely, reliable updates.
Leadership gained visibility through analytics and accountability.
Established a recognizable “house style,” improving credibility and trust in official communications.
Challenge
First launch of an AI-powered chatbot for internal tech support. Concerns about adopting unfamiliar AI/ML technology. Needed to simplify complex concepts for a non-technical audience.
Driving Adoption of Enterprise AI to Enable Cost Transformation
Client
Global financial services firm – enterprise technology division
Action
Partnered with engineers to learn AI/ML/NLP foundations and test chatbot prompts.
Designed comprehensive comms package: launch emails, key messages, and infographic.
Created plain-language explanations demystifying AI concepts.
Crafted behavior-change messaging encouraging employees to try the chatbot instead of defaulting to old support channels.
Impact
Established precedent for communicating emerging technologies at enterprise scale.
Simplified content gave employees confidence to engage with AI.
Positioned comms as a translator between engineering and employee experience.
Built framework for future “cutting-edge” tech rollouts across the enterprise.
Challenge
Rolling out “Buy Online, Pick Up In Store” (BOPIS) to 800+ stores required operational readiness and cultural change. Store managers feared online sales would cannibalize in-store revenue and threaten jobs. Risks included poor execution and negative customer experience.
Scaling Omnichannel Technology Across 800+ Retail Locations
Client
National retail chain
Action
Conducted discovery with managers and ICs to uncover pain points.
Designed a new communication architecture with five targeted newsletters (two manager-focused, three IC-focused, including onboarding).
Removed dependency on managers by sending direct-to-IC updates.
Established a “rain or shine” publishing cadence to build trust and predictability.
Introduced editorial standards, intake forms, and content frameworks for consistency.
Modernized delivery with AxiosHQ, Grammarly, and Canva for professional polish.
Impact
Store associates gained confidence in both tech use and customer service.
Store leaders became champions of omnichannel, easing resistance.
Smooth execution across stores with customers supported from launch.
Positioned retailer as an early U.S. adopter of BOPIS, strengthening competitive advantage.
Challenge
Annual GivingTuesday campaigns had historically generated modest results. Donor engagement was limited, and the organization needed a fresh, mission-aligned approach to inspire its community and exceed fundraising goals.
Mobilizing Stories to Multiply GivingTuesday Results
Client
Education nonprofit
Action
Designed a phased campaign centered on storytelling from program alumni.
Shared personal experiences across social channels to reconnect donors with the mission.
Sent newsletters with campaign updates, leading to a founder’s letter that reinforced the organization’s origin story.
Coordinated a final multi-channel push to create urgency and drive donations.
Impact
Achieved 3.5x more funds raised than the prior year’s GivingTuesday campaign.
Strengthened alumni engagement by elevating their voices.
Deepened donor connection to the mission through authentic, story-driven communications.
Challenge
The organization had no dedicated communications function. Efforts were sporadic and part-time, leading to low brand visibility and fragmented messaging. It needed foundational infrastructure to scale its reach and credibility.
Building Brand Visibility from the Ground Up
Client
Global women's education & leadership nonprofit
Action
Conducted a full audit of digital channels and presented a content marketing strategy with clear opportunities.
Shifted communications from short updates to long-form storytelling centered on program alumnae.
Established the organization’s first editorial calendar, ensuring consistent, multi-channel publishing.
Aligned content with global observances to situate the brand within broader conversations on gender equity and education.
Impact
Elevated the organization’s visibility and credibility with U.S. audiences.
Delivered a repeatable framework for consistent communications.
Positioned the nonprofit as part of the global dialogue on women’s leadership.
Challenge
Researchers often stop at publication, but to build visibility and thought leadership, they must amplify their work on social platforms. A recently published article on career decision-making needed to be transformed into content that resonated with professionals across multiple channels.
Amplifying Research Through Social Storytelling
Client
Research communications agency
Action
Designed a LinkedIn carousel to distill dense research into a scrollable narrative with clear takeaways.
Optimized posting frequency by sharing multiple times per week on Twitter and selective posts on LinkedIn to spark dialogue.
Ghostwrote posts for both the researcher and their institution, ensuring consistent yet authentic voices.
Sustained posting beyond launch to keep the research in circulation and maximize visibility.
Impact
Twitter: 14 million impressions, 572,000 reach, and 167 mentions from 135 unique authors.
LinkedIn: Carousel format provided a replicable model for making complex research accessible and engaging.
Demonstrated how strategic amplification can extend the life and reach of research well beyond initial publication.