Case Studies
Challenge
Annual GivingTuesday campaigns had historically generated modest results. Donor engagement was limited, and the organization needed a fresh, mission-aligned approach to inspire its community and exceed fundraising goals.
Mobilizing Stories to Multiply GivingTuesday Results
Client
Education nonprofit
Impact
Achieved 3.5x more funds raised than the prior year’s GivingTuesday campaign.
Strengthened alumni engagement by elevating their voices.
Deepened donor connection to the mission through authentic, story-driven communications.
Action
Designed a phased campaign centered on storytelling from program alumni.
Shared personal experiences across social channels to reconnect donors with the mission.
Sent newsletters with campaign updates, leading to a founder’s letter that reinforced the organization’s origin story.
Coordinated a final multi-channel push to create urgency and drive donations.
Challenge
The organization had no dedicated communications function. Efforts were sporadic and part-time, leading to low brand visibility and fragmented messaging. It needed foundational infrastructure to scale its reach and credibility.
Building Brand Visibility from the Ground Up
Client
Global women's education & leadership nonprofit
Action
Conducted a full audit of digital channels and presented a content marketing strategy with clear opportunities.
Shifted communications from short updates to long-form storytelling centered on program alumnae.
Established the organization’s first editorial calendar, ensuring consistent, multi-channel publishing.
Aligned content with global observances to situate the brand within broader conversations on gender equity and education.
Impact
Elevated the organization’s visibility and credibility with U.S. audiences.
Delivered a repeatable framework for consistent communications.
Positioned the nonprofit as part of the global dialogue on women’s leadership.
Challenge
Researchers often stop at publication, but to build visibility and thought leadership, they must amplify their work on social platforms. A recently published article on career decision-making needed to be transformed into content that resonated with professionals across multiple channels.
Amplifying Research Through Social Storytelling
Client
Research communications agency
Action
Designed a LinkedIn carousel to distill dense research into a scrollable narrative with clear takeaways.
Optimized posting frequency by sharing multiple times per week on Twitter and selective posts on LinkedIn to spark dialogue.
Ghostwrote posts for both the researcher and their institution, ensuring consistent yet authentic voices.
Sustained posting beyond launch to keep the research in circulation and maximize visibility.
Impact
Twitter: 14 million impressions, 572,000 reach, and 167 mentions from 135 unique authors.
LinkedIn: Carousel format provided a replicable model for making complex research accessible and engaging.
Demonstrated how strategic amplification can extend the life and reach of research well beyond initial publication.